The newest taste sensation in the spirits world, a product which embodies the mystical, mythical qualities of the pomegranate--PAMA" Pomegranate Liqueur is now available in New Zealand.
PAMA Pomegranate Liqueur, the world's first true pomegranate liqueur, is leading the way in the next major category in the spirits world--pomegranates. Made with all-natural California pomegranates, PAMA Pomegranate Liqueur offers a highly mixable taste profile that is, at the same time, sweet and tart. PAMA Pomegranate Liqueur appeals to today's trendsetters through the rich history, spirituality and alluring taste of the pomegranate.
"The groundswell of interest in the pomegranate, combined with consumer's desire for new, mixable and colorful spirits, made this the perfect time to launch PAMA Pomegranate Liqueur," said Kate Latts, Director of Marketing for Heaven Hill. "PAMA Pomegranate Liqueur has received a tremendous response in our initial launch markets and we are eager to spread the temptation of PAMA Pomegranate Liqueur nationwide heading into the spring."
As a testament to the growing pomegranate trend, PAMA Pomegranate Liqueur was included in Entrée, New York and New Jersey 's food industry magazine, as a top pick in 2006, as well as predicting that PAMA will have a major impact in the Metro New York on-premise market for this year. PAMA" Pomegranate Liqueur, is bottled at a moderate and mixable 34 Proof (17% alcohol by volume). More information on the brand and on pomegranates is available at www.pamaliqueur.com.