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Old Fitzgerald

 

HEAVEN HILL DISTILLERIES NZ LTD ANNOUNCES

ARRIVAL OF NEW FAMOUS IMPORTED KENTUCKY BOURBON RANGE  

OLD FITZGERALD

(KENTUCKY STRAIGHT BOURBON WHISKY)

When consumers sip a glass of Old Fitzgerald, they are partaking of a rich history and distinguished heritage.

A Look Back in Time - John E. Fitzgerald’s original “private label” Bourbon was introduced in 1870 and soon became the exclusive Bourbon of railroad and steamship barons and was deeply integrated in the culture of the Old South.

Around 1900, “Fitz” finally released his brand to the Bourbon-loving American public and also began marketing in Europe. At time of its introduction, “Old Fitz”, as it became known, was one of the few Bourbons distilled in the pot still method, and continued to be made that way until about 1913. 

During Prohibition, when the Bourbon was one of a select few distilled under government supervision for the national medicinal trade, “Old Fitz” was acquired by colourful, old-fashioned whiskey man Pappy Van Winkle who introduced the “Whisper of Wheat” to the original recipe. The rest is Bourbon history.

Preserving the Heritage - Today, John Fitzgerald’s premium Wheated Bourbon is still made in the tradition he and Pappy Van Winkle established. Our Master Distiller has preserved the traditional techniques, choosing only the finest grains and purest water, and slow-aging the Bourbon in charred White oak barrels. Then, we add modern production and quality assurance methods to deliver a consistently great Bourbon-whether it’s enjoyed straight, on the rocks, or in a favourite mixed drink.

Today’s more educated and sophisticated consumer is sure to enjoy this historic, Super premium Bourbon with its unique wheat formula.

Old Fitzgerald PRIME KENTUCKY STRAIGHT BOURBON WHISKY 

750ml 40% alc/vol. Retail $38.99 incl. 

 

For More Information Contact:

Heaven Hill Distilleries NZ Ltd
3 Sydney St. Petone,
Tel: 64 (0)4 568-3512
FAX: 64 (0)4 5688 065
Internet: brittonmj@clear.net.nz

Send mail to brittonmj@clear.net.nz with questions or comments about this web site.
Last modified: February 05, 2014