HEAVEN HILL DISTILLERIES NZ LTD ANNOUNCES
ARRIVAL OF NEW FAMOUS IMPORTED KENTUCKY BOURBON RANGE
STRAIGHT BOURBON WHISKY)
When consumers sip a glass of Old Fitzgerald, they are
partaking of a rich history and distinguished heritage.
A Look Back in Time
- John E. Fitzgerald’s original “private label” Bourbon was introduced in
1870 and soon became the exclusive Bourbon of railroad and steamship barons and
was deeply integrated in the culture of the Old South.
Around 1900, “Fitz” finally released his brand to the
Bourbon-loving American public and also began marketing in Europe. At time of
its introduction, “Old Fitz”, as it became known, was one of the few
Bourbons distilled in the pot still method, and continued to be made that way
until about 1913.
During Prohibition, when the Bourbon was one of a select
few distilled under government supervision for the national medicinal trade,
“Old Fitz” was acquired by colourful, old-fashioned whiskey man Pappy Van
Winkle who introduced the “Whisper of Wheat” to the original recipe. The
rest is Bourbon history.
Heritage - Today, John Fitzgerald’s premium Wheated Bourbon is still made
in the tradition he and Pappy Van Winkle established. Our Master Distiller has
preserved the traditional techniques, choosing only the finest grains and purest
water, and slow-aging the Bourbon in charred White oak barrels. Then, we add
modern production and quality assurance methods to deliver a consistently great
Bourbon-whether it’s enjoyed straight, on the rocks, or in a favourite mixed
Today’s more educated and sophisticated consumer is sure to enjoy this historic, Super premium Bourbon with its unique wheat formula.
Old Fitzgerald PRIME KENTUCKY STRAIGHT BOURBON WHISKY
750ml 40% alc/vol. Retail $38.99 incl.
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